Established in 1988, the Superfridge Program is currently available in more than 3,300 retailers and covers more than 50 markets across the United States. The program was created to provide frozen and refrigerated food brands with point-of-purchase sales events and marketing elements to maximize brand sales through increased in-store visibility.
Key Marketing Elements
• Point-Of-Purchase Advertising
• Dedicated Display
• Dedicated Merchandising Support
Sales Impact
Superfridge increases participating brands' sales by an average of 200% to 400% over baseline volume.
