 Retailer's
Overview
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Superfridge is a fully managed and serviced
display program that has been successfully increasing participating
retailers' sales and profit since its inception in 1988 and is currently
operating in over
3,000
stores covering more than
50
markets across the country.
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Superfridge generates incremental same store
category sales growth in retailers' higher profit frozen and refrigerated
product departments.
 This
translates into incremental sales of $6,600 per store per year.
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Superfridge encourages impulse purchasing among shoppers who
do not ordinarily purchase its featured products -
increasing total category sales.
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Superfridge is planned and purchased - using corporate
manufacturers' advertising dollars - as an alternative to traditional
consumer marketing programs. Local MDF funds are not used to fund
Superfridge.
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The
Superfridge unit is dual-temperature - narrow profile
- permanent equipment, capable of featuring both refrigerated and frozen items.
It is provided - at no charge - to each participating store. Attractive,
high-impact
POS advertising surrounds each unit. Promotions are rotated every two
weeks - offering a constantly changing appearance to shoppers.
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Superfridge is serviced by its own
merchandiser force and requires minimal involvement of store personnel
- beyond ordering/reordering the promoted product to prevent out of stocks and
maximize profits.
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Superfridge
promotions are fully coordinated with manufacturers'
sales/broker/distribution forces and retail buying groups to ensure the event
coincides with a price reduction, or other qualifying trade activity. Retail
buyers have final approval of all items highlighted in each Superfridge event.
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