Superfridge increases participating brands' sales by an average 200% - 400% over baseline volume.
Superfridge acts as a catalyst that captures the shopping audience's attention. Synergy created by placing a brand's equity based, out-of-store advertising into the buying environment on highly visible dedicated display units increases brand sales, total line sales, and post promotion sales.1
1Sales data provided by RTS, AC Nielsen, and IRI.
Promotion
Superfridge fully coordinates each promotional event with advance communications to manufacturer sales forces, brokers, distributors, and retail buying groups – to encourage incremental cases of product are ordered and shipped to stores for each promotion. At store level, promotion execution details are handled by Superfridge's own merchandiser force.
Retailer Support
The only way a brand can grow is if a retailer supports its growth. If incremental cases do not get to store level during key promotion periods, a brand cannot expand - it will simply be out of stock. Superfridge participating retailers understand the impact the program has on their sales; they see it in their own sales data (see above). Subsequently, buying groups understand the need for additional product allocations to each participating store often over-riding the routine shipment patterns that have been set-up in their computers. Superfridge is often built directly into marketing communications with retailers' store networks, and they force-out additional cases to store level in support of Superfridge events.
