Sales increases are measured by hundreds of percents:
Superfridge combines three marketing tools that are traditionally purchased independently into one self-contained program that generates greater incremental sales volume than can be expected from the sum of its components.
Superfridge is a permanent part of participating retailers' marketing mix. Different brands are typically scheduled every two weeks - keeping consumer interest at peak levels. Each event is timed to overlay a brand's reduced pricing activity - maximizing brand and category sales.