Retailers offer unsurpassed support for the Superfridge program

Retailer Support

SUPERFRIDGE offers Food Manufacturers in-store opportunities to promote their products more effectively.

The only way a brand can grow is if a retailer supports its growth. If incremental cases do not get to store level during key promotion periods, a brand cannot expand - it will simply be out of stock. Superfridge participating retailers understand the impact the program has on their sales; they see it in their own sales data. Subsequently buying groups ensure additional product gets to each participating store by over-riding the routine shipment patterns that have been set-up in their computers, they often build Superfridge directly into marketing communications with their stores, and they force-out additional cases to store level in support of Superfridge events.

Virtually no other marketing program has the impact needed to cause retailers to change week-to-week shipment or buying patterns. That's because any successes achieved by other vehicles are "covered" by normal back room stock, which gets replenished by the next normal shipment. If those programs are unusually successful, they lead to temporary out-of-stocks - not necessarily more sales. Superfridge gets more product into the system - and sells it through.