The advertising surrounding SUPERFRIDGE is a critical factor in gaining consumers' attention to your brand's SUPERFRIDGE event. The more consumers it can attract, the greater the sales potential.

 Download this information on our 
Advertising Material Specification Sheet

1. Rules of "out-of-home " apply. Try to keep the advertising as visually simple/clear-cut as possible. If possible, review layouts - at the final size - from that distance. Type size and style are important considerations.
2. Brand identification - either through use of a logo or package shot - should be prominent. (Unless new or unique, the package is less important for SUPERFRIDGE than for other forms of advertising. Consumers don't have to seek it out. It's right there.)
3. If it is "NEW" - SCREAM IT!
4. Appetite appeal - assuming photography can convey it - can be most beneficial in creating the purchase impulse.
5. Use colors judiciously. Contrast is important and can improve readability. (Remember, white is a color.)

1. Since consumers have reached this "second stage" of SUPERFRIDGE (advertising caused them to approach), there is no need for "hard sell" copy. Reinforcing the logo, newness, product or design element is all that is necessary.
2. Our specifications for the riser card request that no "live" copy be placed on the lower portion (4 5/8") of the card. This is the area in which our Merchandisers place store pricing. This area can be white, or a background color/design element can bleed to the bottom of the card.