Food
Manufacturer's Overview
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SUPERFRIDGE is a fully managed in-store advertising/promotion service currently
available in
3,000
stores covering more than
50
markets:
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The largest advertising space available in supermarkets:
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Dedicated display unit, placed in high traffic off shelf store locations:
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Fully coordinated merchandising support - during pre-event sell-in and
store level execution:
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Sales increases are measured by hundreds of percents:
SUPERFRIDGE combines three marketing tools that are traditionally purchased
independently into one self-contained program that generates greater
incremental sales volume than can be expected from the sum of its components.
SUPERFRIDGE is a permanent part of
participating retailers' marketing mix. Different brands are scheduled
every two weeks - keeping consumer interest at peak levels. Each event is timed
to overlay a brand's reduced pricing activity - maximizing brand and category
sales. Retailers support Superfridge.
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