Food Manufacturer advertising details for Superfridge In-store Opportunities

Advertising

SUPERFRIDGE offers Food Manufacturers in-store opportunities to promote their products more effectively.

Superfridge acts as a catalyst that captures the shopping audience's attention. The synergy created by placing a brand's equity based, out-of-store advertising, into the buying environment on a highly visible off-shelf displays - increases brand awareness, brand sales, and an "Advertising Halo Effect" helps increase total line sales, as well as post-promotion sales.

SUPERFRIDGE can deliver the same message that appears in traditional media - to the same consumer - in a brand's most important "editorial" environment.

McCALL'S Magazine
Louis Rich advertising in McCall's Magazine

Louis Rich advertising in McCall's Magazine

The same advertising appearing on SUPERFRIDGE contributes to increasing brand awareness, building brand character... and it is given the opportunity to immediately sell more product than can be attributed to - or expected from - the same copy appearing in a more traditional advertising medium.

SUPERFRIDGE
Louis Rich advertising with Superfridge

While SUPERFRIDGE may be "advertising surrounding a display," the latter doesn't change or redefine the former: it is still the largest advertising space available in a supermarket - made to be more productive. Where advertising appears does not change what it is. It is still "advertising."

And, SUPERFRIDGE can even accommodate tear-off pads for recipe suggestions.