Superfridge is an in-store opportunity that promotes food manufacturers frozen and refrigerated foods products

Company Overview

Established in 1988 the SUPERFRIDGE program, currently available in 3,000 stores covering more than 50 markets, was created to provide frozen and refrigerated brands with a point of purchase event combining three key marketing elements - advertising, off-shelf display and dedicated merchandising support - maximizing brand sales through increased in-store visibility.

Point of Purchase Advertising:
SUPERFRIDGE contains the largest advertising forum available inside a supermarket - which reaches the same audiences that marketers seek at home through conventional media.

Off-Shelf Display:
SUPERFRIDGE provides each participant with a dedicated display unit placed in high traffic store locations - the participating brand's packages are within arm's reach of its advertising.

Dedicated Merchandising Support:
SUPERFRIDGE coordinates each event in advance with manufacturer sales forces, brokers, distributors, and retail buyers - to ensure that incremental cases of product are ordered and shipped to stores for each promotion. SUPERFRIDGE Merchandisers visit each store four times during each two-week promotion to place the participating brand's advertising, stock the unit with product, and prompt store personnel to re-order product.

SUPERFRIDGE's Promotional Video
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SUPERFRIDGE takes both a product and its advertising out from hiding - maximizing brand sales.