Established in 1988, the Superfridge Program, currently available in more than 3,300 retailers covering more than 50 markets, was created to provide frozen and refrigerated food brands with point-of-purchase sales events combing three key marketing elements - advertising, dedicated display, and dedicated merchandising support - maximizing brand sales through increased in-store visibility.
Point of Purchase Advertising
Superfridge offers the largest advertising forum available inside a supermarket - reaching the same audiences that marketers seek at home through conventional media.
Superfridge provides food manufacturers with a reach-in display unit placed in high traffic store locations - the participating brand's packages are within arm's reach of its advertising.
Dedicated Merchandising Support
Superfridge coordinates each event in advance with manufacturer sales forces, brokers, distributors, and retail buyers - to ensure that incremental cases of product are ordered and shipped to stores for each promotion. Superfridge Merchandisers visit each store four times during each two-week promotion to place the participating brand's advertising, stock the unit with product, and prompt store personnel to re-order product.
Superfridge takes both a product and its advertising out from hiding - maximizing brand sales.